Watches
Chasing Unicorns: Why Venus Jewelers Hunts Down Rare Rolex Models For Collectors
Published: Sep 5, 2024

At Venus Jewelers, we know that staying relevant in the world of luxury watches means going beyond the basics. Anyone can find a standard Rolex, but the real magic is in tracking down those hard-to-find, exotic models that make collectors’ hearts skip a beat. That’s why our watch hunter, Jason the Gemologist, is always on the lookout for rare gems like the Rolex Kermit, Hulk, and Pepsi. These aren’t just watches; they’re legendary timepieces with stories that collectors love.
Here’s why these iconic models deserve a spot in your collection:
Rolex Kermit: The Green OG
Released in 2003 for the 50th anniversary of the Submariner, the Kermit (Ref. 16610LV) introduced the now-iconic green bezel. It’s a perfect blend of classic design with just enough flair to stand out.
Why Collectors Want It: The Kermit’s a piece of Rolex history, and with its production run ending in 2010, finding one in great condition is no small feat. It’s like having the cool, vintage car in a sea of modern SUVs.
Rolex Hulk: The Green Giant
The Hulk (Ref. 116610LV), launched in 2010, took Kermit’s green and cranked it up a notch with a green dial to match the bezel. Bigger and bolder, it’s a modern Submariner that turns heads and takes names.
Why Collectors Want It: The Hulk is a modern icon, and since it was discontinued in 2020, it’s even more coveted. Bold, green, and rare—what’s not to love?
Rolex Pepsi: The Cool Classic

With its unmistakable red-and-blue bezel, the Rolex Pepsi GMT-Master II (Ref. 16710) has been a style icon since the 1950s. Originally made for Pan Am pilots, it’s perfect for tracking two time zones—and looking good while doing it.
Why Collectors Want It: The Pepsi’s retro, sporty look and its status as a GMT classic make it a must-have. Whether you’re a globetrotter or just love a little vintage flair, the Pepsi ticks all the boxes.
Why We Do It
At Venus Jewelers, we’re always hunting for rare pieces to keep our collection fresh and exciting for collectors. Whether you’re after a Kermit, Hulk, or Pepsi, we’ve got the goods because we know that staying relevant means finding the extraordinary. Stop by and check out these rare beauties before they disappear or message us today to get more info.
Here’s why these iconic models deserve a spot in your collection:
Rolex Kermit: The Green OG
Released in 2003 for the 50th anniversary of the Submariner, the Kermit (Ref. 16610LV) introduced the now-iconic green bezel. It’s a perfect blend of classic design with just enough flair to stand out.
Why Collectors Want It: The Kermit’s a piece of Rolex history, and with its production run ending in 2010, finding one in great condition is no small feat. It’s like having the cool, vintage car in a sea of modern SUVs.
Rolex Hulk: The Green Giant
The Hulk (Ref. 116610LV), launched in 2010, took Kermit’s green and cranked it up a notch with a green dial to match the bezel. Bigger and bolder, it’s a modern Submariner that turns heads and takes names.
Why Collectors Want It: The Hulk is a modern icon, and since it was discontinued in 2020, it’s even more coveted. Bold, green, and rare—what’s not to love?
Rolex Pepsi: The Cool Classic

With its unmistakable red-and-blue bezel, the Rolex Pepsi GMT-Master II (Ref. 16710) has been a style icon since the 1950s. Originally made for Pan Am pilots, it’s perfect for tracking two time zones—and looking good while doing it.
Why Collectors Want It: The Pepsi’s retro, sporty look and its status as a GMT classic make it a must-have. Whether you’re a globetrotter or just love a little vintage flair, the Pepsi ticks all the boxes.
Why We Do It
At Venus Jewelers, we’re always hunting for rare pieces to keep our collection fresh and exciting for collectors. Whether you’re after a Kermit, Hulk, or Pepsi, we’ve got the goods because we know that staying relevant means finding the extraordinary. Stop by and check out these rare beauties before they disappear or message us today to get more info.